| |
| |
|
Book Reviews Information presented by BookClubReview |
|
|
|
Selling Goodness-Introduction To The Book
Unfortunately, I have seen too many of even the most noble and vitally needed charitable nonprofits fade into obscurity, never having accomplished the laudable goals they set out to achieve. In most cases, the reason for their demise is that they did not promote themselves with vigor and assertiveness. They either failed to learn to use public relations (PR) to their advantage or they did not avail themselves of the services of professionals who could have launched their causes into the limelight and helped them get the momentum, manpower, and funds they needed to stay alive. These early deaths are disappointing, unsatisfying-and tragic. They could have been prevented if the right steps had been taken. As a public-relations professional, I strongly believe that the world cannot afford to lose the efforts of so many charities and nonprofit organizations which help solve the never- ending problems that plague our fragile planet. This book is therefore dedicated, with passion, to helping these charities and nonprofits learn to use pubic relations of all kinds to accomplish their important goals. Drawing on my background as the founder of one of Hollywood's most prominent public-relations firms, and having represented hundreds of the entertainment industry's biggest celebrities, I wrote Selling Goodness to show you how to take advantage of professional public-relations techniques on a fledgling charity's often- impoverished budget. The book describes how the media operates, and how you can make it work for your charity or organization. In the following chapters, you will find advice on such matters as pitching a story, writing a press release, and giving an interview. I guide you through the critical steps of a PR campaign, from initial contacts with the media through follow-up, special events, and dealing with a PR crisis should one happen to you. Throughout the chapters, you will also find two types of "boxed features." One contains special hints about PR techniques or additional elaboration on a topic. The other presents case his, stories of inspiring PR stories from my personal files. Indeed, one of my joys in writing this book is that I get to recount some of the great stories I've collected over the years of promotional techniques used by many different businesses and nonprofits. THE MORAL CASE FOR PROMOTION But Selling Goodness is much more than a practical handbook on skills and procedures. It is also a moral manifesto. If you are a humble do-gooder with qualms about seeking either attention or special promotion, this book presents a powerful case for promoting yourself and your charitable cause. I believe the moral argument is especially compelling now that government is trimming outlays on social services. Nonprofits are being called to fill in the gaps. They will need more resources-and they therefore must do whatever it takes to get them, especially vigorous promotion of their vital cause. If after reading this book you are able to take your cause more seriously, and promote it with greater vigor and intensity, you will not only be contributing to your individual charity, but to the broader purpose of promoting goodness. It may sound quaint but the truth is that the promotion of your charitable work can assist ill living beings. This is a grand vision, to be sure. But imagine the potential of a planet that is better nourished, both in substance and in spirit. I believe this is our potential. My plan in this book is direct, and the process doable. It can make you an ally in the grand project of selling goodness, and, through that alliance, a portion of paradise can be regained. Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life. GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net
MORE RESOURCES:
Book-Reviews - Google News |
|
|
|
RELATED ARTICLES
primareward.com Find the best reward programs and websites Get rewarded now 4 diet pill the best prescription and non-prescription diet pills 4dietpill.com Headlong Into Quicksand: The Tale of Today in America America´s 220 years of Democracy (of its 400 years) is longer than the Greek 100 (of 1000), the Roman 150 (of 1000), or the British 180 (of 1600.) These European democracies are the only large ones ever. Jesus and the Gnostic Cathars These are some of the highlights of a connected story of Milesian/Phocaean/ Phoenician architects who allow 'his'-story to confuse the masses. It is still going on and we must try to change it. Moon Child - Review Moon Child by Simone Maroney is a larger sized adventure, fantasy novel with 55 chapters. The story line involves complex relationships between six main characters, which are delicately balanced leaving room for intrigue. Pariah - Book Review "Pariah, written by multi-talented artist and author Timothy Goodwin, is a science fiction, fantasy novel that incorporates some very clear ideas to what is wrong with today's world. The characters are colorfully portrayed and the battles were very well written. Book Summary: EVEolution For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Fire in the Ice: Book Review "An excellent novel that will wring tears of frustration and pain and then tears of joy from the reader.'Fire in the Ice' is a perfect title for this book. Thinking for a Change - AchieveMax® Top Ten Book Review John C. Maxwell is back again in Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work to add to his more than 30 previous titles with his encouraging tone and down-to-earth writing style. Gilleland Poetry - Storoems and Poems - Review "Retired professor of Microbiology, Harry Gilleland certainly has a variety of experiences and thought-provoking insights to share in his latest poetry book, Gilleland Poetry - Storoems and Poems. Harry's poetry has appeared at numerous establishments over the years and he has authored three books to date. Hard Candy, Nobody Ever Flies over the Cuckoo's Nest; Book Review HARD CANDY: Nobody Ever Flies over the Cuckoo's Nest; Written by Charles A. Carroll is a must read. Sportcraft Treadmills Sportcraft Treadmills - Lowww EndSportcraft treadmills are late entries from Sportcraft, Ltd.A long-time producer of indoor and outdoor games and sports equipment and darling of mass-market chains like K-Mart, Wal Mart, and Target, all of which have named it a vendor or supplier of the year. 10 Best How-To Books Ever Written Somebody once said there are more book titles beginning with the words "how to" than with anything else. Perhaps that's because we all want to learn to do things better. The Storyteller, Volume I - A Must Read Book The Storyteller New Book Offers Supernatural Tales Involving Everyday PeopleMartha Whittington invites readers to take a break from the doldrums of daily routine and delve into a world where ordinary lives are blindsided by the bizarre. The Storyteller: Volume I (now available through AuthorHouse) provides a feast of paranormal delights that satisfy the imagination. Turbo Strategy - A Book Summary Businesses are run mostly on auto-pilot and any problem areas are only dealt with when they are already critical, but by then it may already be too late. Most business managers are too busy with the day-to-day work to sit back and look at the business critically in terms of its context and the direction it is going. Alison's Journey: Book Review "The dedication in this book is a work of poetry in itself. I had a distinct recollection of 'Sleeping with the Enemy' when reading this book, but this story has some very unique twists and turns. Twin Falls, Gooding, Jerome, ID, and Regional Economic Outlook for 2005 Twin Falls Economic Report done by me; Twin Falls, ID has potential for additional car washes, Detail Centers and mobile washing units. Twin Falls has enough water in their reservoirs to make it through the Summer for farmers and agriculture industries. The Legend of Juggin Joe - A Preview of the Comedy Sensation You Dont Want to Miss! THE FROGGIN INCIDENTAs I recall this particular happenin', which we all referred tah as the "Froggin Incident", it all started out innocent enough. T'were on a pleasant summer Saturday gatherin at Doc an' Isabel's. Magic Tricks - Book Reviews Since the 1950's, Coin Magic by J.B. Cut to the Chase The Review Diaries "If It Doesn't Go Up, Don't Buy It! By Albert W. Thomas She Unlimited Magazine Review by Veronica Marie Kettler"Cut to the Chase""Cut to the Chase" is exactly what Al Thomas sets forth to do is his book. A Monster Named Criney who Makes Kids Whiney - Review Excellent! The best children book of this genre that I have had the pleasure to review!A Monster Named Criney Who Makes Kids Whiney by Heather Zuckerman can be classified as a juvenile fiction geared for children aged between three and seven. Mood-setting bright color full pages greet the reader upon opening the durable cover. Job Interview Answers Last week I found an interesting book called Ultimate Guide To Job Interview Answers. Having myself hired many people I was intrigued what the book had to offer.
|
| home | site map |
| © 2006 |